Hi, I’m Ivan!
I create data-driven marketing strategies that deliver results.
A Bit About Me
I’m a performance marketing specialist with a passion for creating digital campaigns that truly connect with people. With over eight years of experience in SEO, SEM, and marketing strategy, I thrive on optimizing performance and improving engagement. I also care deeply about sustainability and believe that marketing should not only drive results but also contribute positively to the world.
Whether it’s optimizing search rankings, improving ad performance, or building seamless customer experiences, I bring a data-driven yet creative approach to every project. I love collaborating with teams, solving complex problems, and continuously learning.
Whether it’s optimizing search rankings, improving ad performance, or building seamless customer experiences, I bring a data-driven yet creative approach to every project. I love collaborating with teams, solving complex problems, and continuously learning.
Where I’ve Been
My Journey as a Performance Marketing Specialist
2023 – 2024
Elektro-Material AG
Zurich, Switzerland
Marketing Assitant
Brand strategy, content marketing & customer engagement
– Coordinated the development of customer magazines, ensuring brand consistency and engagement.
– Led cross-channel marketing campaigns, boosting customer retention and engagement.
– Collaborated with design and data teams to enhance data quality and workflow optimization.
– Managed over 40 internal and external stakeholders per magazine edition.
– Oversaw project management for two publications, ensuring timely execution of nine issues.
– Led cross-channel marketing campaigns, boosting customer retention and engagement.
– Collaborated with design and data teams to enhance data quality and workflow optimization.
– Managed over 40 internal and external stakeholders per magazine edition.
– Oversaw project management for two publications, ensuring timely execution of nine issues.
2022 – 2023
Multiple Clients
Switzerland
Freelance Marketing Projects
SEO consulting, content strategy & multi-channel marketing
– Provided SEO, social media, and content creation services, increasing website traffic by 20%.
– Developed multi-channel marketing campaigns, improving campaign performance by 15% through data-driven insights.
– Designed visual content for websites and social media using Adobe Illustrator & Canva, leading to 10% higher user engagement.
– Earned Google Analytics & UX certifications to strengthen expertise in digital marketing.
– Developed multi-channel marketing campaigns, improving campaign performance by 15% through data-driven insights.
– Designed visual content for websites and social media using Adobe Illustrator & Canva, leading to 10% higher user engagement.
– Earned Google Analytics & UX certifications to strengthen expertise in digital marketing.
2020 – 2022
Dataphone AG (proLogistik Schweiz)
Zurich, Switzerland
Marketing Coordinator
Digital marketing, campaign strategy & analytics
– Led a website relaunch from strategy to execution, increasing traffic by 25%.
– Managed SEO/SEM campaigns, improving engagement by 30% and organic reach.
– Designed and optimized LinkedIn ad campaigns, boosting CTR by 15% through A/B testing.
– Developed email marketing campaigns, raising open rates by 20% through strategic content optimization.
– Implemented webinars as a customer retention strategy, leading to a 30% increase in engagement.
– Managed SEO/SEM campaigns, improving engagement by 30% and organic reach.
– Designed and optimized LinkedIn ad campaigns, boosting CTR by 15% through A/B testing.
– Developed email marketing campaigns, raising open rates by 20% through strategic content optimization.
– Implemented webinars as a customer retention strategy, leading to a 30% increase in engagement.
2017 – 2020
Cardea AG
Zurich, Switzerland
Project & Marketing Manager
CRM optimization, content strategy & market research
– Developed a marketing editorial plan, leading to higher engagement across landing pages, newsletters & social media.
– Managed and optimized the CRM system, improving segmentation and customer targeting.
– Conducted market research, competitive analysis & customer journey mapping to enhance business strategy.
– Launched LinkedIn campaigns & email marketing, improving brand visibility and customer engagement.
– Led surveys & consultant evaluations, providing data-driven insights to optimize services.
– Managed and optimized the CRM system, improving segmentation and customer targeting.
– Conducted market research, competitive analysis & customer journey mapping to enhance business strategy.
– Launched LinkedIn campaigns & email marketing, improving brand visibility and customer engagement.
– Led surveys & consultant evaluations, providing data-driven insights to optimize services.
2014 – 2015 & 2016-2017
Swisslodge Falken
Interlaken, Switzerland
Environmental Manager & Deputy CEO
Sustainability, business operations & customer experience
– Served as Deputy General Manager, overseeing business operations, accounting & customer service.
– Managed the ISO 14001 environmental certification process, improving sustainability practices.
– Led team training on environmental management, reducing operational waste.
– Optimized reception processes, improving guest satisfaction and operational efficiency.
– Managed the ISO 14001 environmental certification process, improving sustainability practices.
– Led team training on environmental management, reducing operational waste.
– Optimized reception processes, improving guest satisfaction and operational efficiency.
2012 – 2013
Refiller (NGO)
Bern, Switzerland
Project Manager
Sustainability, business model development & event planning
– Developed a waste-free takeaway business model in collaboration with Bern’s gastronomy sector.
– Led marketing & CMS content management, driving awareness and user engagement.
– Organized sustainability-focused events, including film nights and waste-free community picnics.
– Managed social media campaigns, boosting community engagement and outreach.
– Led marketing & CMS content management, driving awareness and user engagement.
– Organized sustainability-focused events, including film nights and waste-free community picnics.
– Managed social media campaigns, boosting community engagement and outreach.
Certifications & Education
Let’s work together!
Looking for a performance marketing expert? Let’s connect and explore how I can help your business grow with data-driven digital strategies.